eucalyptus branch drawing
Hello I’m Anita,

Since 2021 I have encouraged women in their 40s to embrace aging with natural and healthy skincare, comforting rituals and supplements.

I recommend rituals which are practical, non-invasive and effective and all personally tested myself! I see the results myself.

Because I believe in giving back, a portion of the profits earned from the mein40 community will be donated to elderly care homes in need. 

I’d like to thank my greatest supporter, my husband, who noticed my enthusiasm and passion for Korean skincare and the skin benefits of certain foods and encouraged me to share with others while supporting my goals to give back to the elderly.

Anita Lee-Chung


picture of Anita Lee-Chung, Founder of mein40
skincare serum bottle on table with eucalyptus branch and candle
My promise

Unbiased Reviews

Because I promise to share healthy and natural alternatives over invasive treatments that claim immediate results, but are not sustainable, I decline paid sponsorships because I value providing unbiased reviews that best support my goals and desires to share products that truly stand the test of use.

I Value

  • Traditions that require patience and dedication.
  • Authenticity of reviews, opinions, words and actions.
  • Everything I share I do with integrity.
Want personalized care?

Book Your Free 15 mins Skincare Consultation Now

eucalyptus branch drawing

Complimentary Personalized Skincare Consultation

One 15 mins complimentary personalized skincare consultation via zoom.


Product Recommendations

Personalized product recommendations to meet your unique skincare needs.

Follow-up Skincare Consultation

Follow-up skincare consultations are included in certain workshop packages.

eucalyptus branch drawing
woman waiving hi in front of laptop - personalized virtual skin consultations with mein40

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