About mein40

About mein40 - mein40 logo on white and green background

March 1, 2021

About mein40

“mein” in the Korean language means “beautiful person”. It is a combination of beauty with characteristics of being modest, natural and genuine. 


mein in sinokorean means beautiful person


About the Founder 

My name is Anita and I was born in 1979 (so at the launch of mein40, I am 41 years old) and when in my 20s and 30s, I travelled to South Korea to learn more about Korean beauty by receiving advice from many skin care professionals. I have a genuine excitement for testing Korean skincare products and also finding clean beauty alternatives. My career as an accountant makes me take an analytical approach to skincare. I have been using Korean skincare products and applying beauty rituals for a number of years, but when I was in my late 30s, I made some big changes which have helped me in my 40s. 

Headshot of Anita Lee-Chung founder of mein40


Skin is cleaner, wearing less makeup and feeling proud about my age. My definition of K-Beauty also includes providing nourishment to our inner selves with good food and health supplements. I value the traditional Korean dishes and finding the links between certain ingredients, fermentation and skin benefits. 



With the encouragement of my husband, who is a naturopathic doctor, I have been preparing content for this channel WHICH IS YEARS in the making. I’ve developed a list of key ingredients and techniques to help us achieve glowing skin from the inside and out. 


Koreans do not think of skincare as vanity or a luxury. It is a form of self care and a lifestyle that is accessible to all. This is why in Seoul and other Korean cities, there are just as many beauty brands as coffee shops. 



I also aim to build a mein40 community and a charitable foundation to share profits from this channel and my other platforms with the elderly community. During the COVID19 pandemic in 2020, we all saw how the elderly in nursing homes and those living alone needed help. Providing the support they need through my channel will be something that we can feel good about as a community. 

If you are in your 40s and want to learn more about Korean and clean skincare, then this channel is for you. For those who feel that they don’t have time, or skincare is overwhelming, then I would especially love to see you become a part of this community. 

Through my upcoming videos I will show that it’s not about botox, or investing a ton of time and money on products. My videos will show you 

– Korean skincare

– clean beauty

– efficient techniques to implement each day and 

– health supplements to nourish our inner beauty and health. 


Together, we can embrace aging and take care of the community by sharing Korean rituals and products.

Subscribe to The YouTube Channel

Stay informed and learn about Korean and clean skincare for those in their 40s.

You May Also Like…

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.


woman waiving hi in front of laptop - personalized virtual skin consultations with mein40

Get On The Personalized Skin Consultation Waitlist

Be the first to know when Personalized Skincare Consultations are offered and secure your spot!

You Have Successfully Added Your Name To the List, Stay Tuned for Updates!